Web & Data Analytics Services To Monitor & Analyze Website

As web usage proliferates, organizations are increasingly leveraging the web channel to expand their business, focusing on both content and commerce. After setting up the website and the new business process, the web enabled organizations are facing the issues of increasing volumes of data about users, usage patterns, user behavior, etc., which they have no idea what to do with. These organizations know that at least a portion of this data is very useful toward increasing business and satisfying customers. Xoriant’s Web Analytics service offering helps our customers gather the volumes of data, filter the relevant portions and perform analytics to drive useful information.

The need for Web analytics is driven by today’s informed customers, who are looking at quick and reliable information from the web portals. Web is content rich channel with dynamic contents being generated every milliseconds. The need for Independent Software Vendors (ISV’s) is to provide most relevant, latest and accurate contents to their customers. If this goal was to be accomplished manually, it will require huge investment in terms of people and computing power. Inspite of such a large investment, challenge will be keep pace with the changes in this content.

Based on our hands-on experience addressing the real-life web data analytics problems of our clients, Xoriant’s team has come up with a specialized service to address these challenges. The Xoriant web analytics team has developed standard tools and a process that allows faster extraction of relevant data available on the web from the client’s web site and the public domain on the web. Xoriant also built a web intelligence layer to analyze and organize the resulting information based on the web data is extracted from multiple sites. Xoriant’s services can be used in following scenarios.

Web data analytics scenarios

  • Domain specific portals need supporting content which can be collated from public sites.
    For example,
    • Health care portal that needs information related to medicines, hospitals, doctors
    • Travel portal which needs information about travel spots, hotels
    • Recruitment portal that needs information related to employers, open positions, candidates, their backgrounds, etc.
    • Insurance portal which needs information related to insurance plans
  • Web commerce solutions that need aggregations of deals from multiple web sites.
    For example,
    • Shopping portal wants to offer best possible deals to their customers
    • Travel portal wants to offer competitive airline deals to their customers
    • Comparison portals wants to offer comparison of products and services to their customers
  • Analytics engine that offers “Intelligence” from collated data.
    For example,
    • Online payment service provider wants to analyze payment preferences of their customers
    • Information research analysts wants to analyze consumer’s buying pattern

Our capabilities include:

  • Reusable components for extraction of structured and unstructured data from multiple web sites
  • Customized development of web crawlers
  • Ready adaptors for API based extraction to leading social media and shopping channels
  • Extraction algorithms for dynamic/run time content
  • Data cleansing, validation and verification
  • Web intelligence platform & custom reporting services
  • Performance optimization techniques to handle large volume of data

Some of our success stories include:

  • A Travel portal used Xoriant’s services to develop “Automated Data Scraper” routine to build repository of the hotels and reviews of places of interests. The automation saved manual efforts of approximately 400 person months leading to cost savings and shorter time to market
  • For a Healthcare portal, Xoriant used automated data scraping to extract data related to doctors and health facilities and to check whether a particular doctor serves at the given facility. Xoriant implemented “real time scraping” that eliminated the need of storing the data in the database. It resulted in monetary savings and ensured use of latest data.
  • For a Restaurant portal, it was critical to get real time deal information from multiple restaurants & provide this information both in Web as well as mobile channel. In this engagement, restaurant data is extracted from www.yelp.com using APIs (About 1.6 million Restaurants). In addition to the restaurants; their location & contact details, category of food and popular reviews to enable end users to make an intelligent choice on food outlets. This served as core functionality for the portal.
  • For an ISV in IPTV business, Xoriant developed adaptors to extract relevant information from multiple channels like eBay, Amazon, Facebook, YouTube, MySpace, Twitter, Last.fm, and Podcast feeds. Data for different requirements of e-commerce (Amazon, eBay), Social networking (Twitter, MySpace), video streams (Podcasts, YouTube), etc are requested and are obtained in JSON or XML format as per user application requirement.
 
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